Instagram is a remarkable social media platform that encourages marketing content. Brands can access Instagram to be more transparent and expressive. The brands that are open tend to gain credibility fast. Especially if you are an online store, Instagram is a great way to make customers understand your brand’s goals and the benefits of your product or service. An aesthetic feed makes the process smooth and easy. In this article, let us discuss several ways to make your Instagram feed aesthetic for your brand.
Ways to Make your Instagram Feed Aesthetic
Planning is highly essential to make your feed aesthetic. Go and grab a pen and paper. Note these points down and make a checklist. Also, let me reveal a tactic famous brands and influencers use to make their accounts credible. They buy Instagram video views to increase their view count and elevate their online presence. This gives them a reputed status and helps them attract new followers. The increased view count also contributes to the aesthetics of your account. Keep reading the article to find more tactics like this. Get started with the list given below:
- Pick a color palette
- Choose one filter
- Experiment with fonts
- Use clear photos
- Plan your layout
- Optimize your profile
- Align with your brand’s tone
Pick a Color Palette
Understand your brand’s goals and research colors that represent them. Use colors that already exist in your logo. Pick a color palette that suits the photos you often post. If your brand aims to inspire a sense of calmness, then a neutral Instagram color palette will be better. If you want your brand to raise its voice and make a change in this world, use bold colors in your palette. If your brand promotes sustainability or is environmentally friendly, use earthly tones like brown and green in your palette.
Choose One Filter
Instagram provides a range of filters such as Paris, Los Angeles, fade, fade warm, fade cool, simple, simple war, simple cool, graphite, rosy, emerald, midnight, grainy, etc. Select either a warm tone or a cool tone. Each tone has specific effects on the audience. So, choose wisely. Choose one filter from Instagram and use it regularly. This will create an even tone in your feed.
Experiment With Fonts
You can use any app to edit your posts, but experiment with fonts. Create three different styles and post them on Instagram. Find the font that best attracts and retains the audience. Fonts play a significant role in stopping the audience from scrolling. Make sure to use legible and elegant fonts. Place your text at the center or slightly down from the center. These are the best places to keep the text to attract instant attention of the audience’s eyes.
Use Clear Photos
Ensure the clarity of the photos you use for your feed. Download clips in high resolution or take photos with good lighting. Clarity is the foremost requirement to make your posts visually appealing. People are more likely to skip videos that are poor in quality. So concentrate in improving your video quality.
Plan Your Layout
Instagram feed is in the form of a grid view with three posts in a row. Plan your layout and make your feed interesting. You can choose a monochromatic view or mix up three styles of posts and post them alternatively. This separates your feed into three columns. You can choose to bring in three types of content for each style of post.
Optimize Your Profile
Optimize your profile, update your bio, and add highlights. Use cover images for the highlights. The efforts you put into customizing your profile will reflect your account’s beauty. A search engine-optimized bio can make your feed understandable, and the audience can resonate well with it. It also makes your handle easily findable.
Align With Your Brand’s Tone
Your Instagram feed’s aesthetics should align with your brand’s tone. Making them coincide is a task. Yet if you succeed your brand becomes easily findable on Instagram. When the audience can feel the emotion you convey through your brand’s tone, they search for your products to buy that emotion. Selling emotion is also a famous tactic used by top companies.
Wrapping Up
Making your feed aesthetic helps you create a solid first impression and increase brand awareness. It also gives your brand personality and humanizes your marketing efforts. With an aesthetic feed, you can also build trust and attract new followers. Implement the tips provided in this article to make your Instagram feed aesthetic and step up your game!